Round One
Initial business ideas will be assessed on two criteria :

1. Creativity (50%)

• Is the business idea an original one?
• Does it have a creative approach?
   

2. Commercial viability (50%)

• Is there a demand for this product or service?
• Does this business have growth potential?
• Does this business have the potential to expand beyond the local market?

Round Two

1. Innovation and creative thinking (40%)

• Is the business idea an original one?
• Does it have a highly creative approach?

2. Commercial viability and potential (40%)

• Does this business idea offer an attractive and realistic opportunity?
• Is there a sound business strategy?
• Does it have a demand for this product and/or service?
• Are the market and financial projections realistic?
• Does the business have good growth prospects?

3. Writing/Communication skills (15%)

• Is the business plan clear and well written?

4. Competitive advantage (5%)

• Is the proposed technology or skill capable of creating a commercial advantage?

Round Three

1. Content of business plan (60%)

2. Communication Skills (40%)